Facebook Advertising Fundamentals

By Sundar Rathor Uncategorized
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About Course

Dive into the world of Facebook advertising with our Facebook Advertising Fundamentals course. This intermediate-level course is designed to equip you with the essential skills and knowledge needed to create effective advertising campaigns on Facebook. Over the span of 3 hours, you’ll learn about critical components such as pixels, conversion APIs, catalog management, advanced targeting techniques, and competitive analysis. By the end of the course, you’ll be ready to take your Facebook advertising efforts to the next level.

What Will You Learn?

  • Facebook Pixel: Understanding the importance of the Facebook Pixel and how to implement it effectively.
  • Conversion API: Learn how to utilize the Conversion API to track and optimize conversions.
  • Catalog Management: How to set up and manage product catalogs for dynamic ads.
  • Advanced Targeting Techniques: Strategies for precise audience targeting to enhance campaign performance.
  • Competitor Analysis: Techniques for spying on competitors to inform and improve your advertising strategies.
  • Best Practices: Industry best practices for successful Facebook advertising campaigns.

Course Content

Facebook Advertising Fundamentals

  • Lesson 1: Introduction to Meta Business Suite
    00:00
  • Lesson 2: Setting up an account on Meta Business Suite, and learning the ropes
    00:00
  • Lesson 3: Learn to add required assets smoothly
    00:00
  • Lesson 4: Meta Business Suite – settings in detail
    00:00
  • Lesson 5: Getting Started with Automated Ads – New Feature
    00:00
  • Lesson 6: Choosing goal while working with automated ads
    00:00
  • Lesson 7: Working with Facebook’s new settings – Advantage+
    00:00
  • Lesson 8: Setting goal – getting more messages and leads for our business
    00:00
  • Lesson 9: Working with Facebook’s Audiences – Different Options
    00:00
  • Lesson 10: Working with Custom Audience – Customer List
    00:00
  • Lesson 11: Learning the ropes of working with LLA
    00:00
  • Lesson 12: Starting with Ad Setup
    00:00
  • Lesson 13: The best dimensions we will be working with – decoded
    00:00
  • Lesson 14: Designing the Facebook Ad creatives – Software box mockups
    00:00
  • Lesson 15: Using ChatGPT to draft Facebook Ad’s content
    00:00
  • Lesson 16: Breaking down the audience layering mechanism
    00:00
  • Lesson 17: Setting up Facebook Shop or Catalogue – Automated Process
    00:00
  • Lesson 18: Working with Facebook experiments – A/B testing, and other techniques
    00:00
  • Lesson 19: End-to-end Facebook & Instagram Ad setup
    00:00
  • Lesson 20: A complete wrap-up of the course, and what all we learned
    00:00
  • Facebook Advertising Fundamentals
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